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The essence of branding your company is to ensure that potential customers know exactly what your brand represents and that you look the part professional.

It is more professional to have your email address and your web site with a consistent brand identity.

Not convinced that you need a custom email address? Here are a few other reasons to buttress that it is absolutely necessary for a 21st century business today;

  • @Gmail or @Yahoo Screams ‘Unprofessional!’

    Maybe your argument against a custom email address is that Gmail and Yahoo provide perfectly good free mails, let me paint a scenario: If you were thinking about spending a fair amount of money with a company, which salesperson email would you feel more confident in? -OR-

    Clicking on a sale’s link and it leading you to something like

    Using free email addresses as your work mail detracts from the value you want to offer your customers. They are too busy trying to figure out why you didn’t spring for the nominal cost of a custom email address to actually buy from you and since your competitors all use custom email addresses that might be the single factor that sends business elsewhere.

    You are very correct if you think that an email address shouldn’t validate your credibility and worth but it does, on some subconscious level! You don’t want to be that brand that loses its potential clients to its competitors just because your brand uses a free email address, do you?

  • You Are Already Paying For It :

    Did you know that getting a custom email address costs you nothing more than what you are already paying for?

    If you have purchased a domain name for your website, you already have the ability and license to use that domain for your email addresses.

  • A Branded Email Does Your Marketing For You:

    Have you ever seen someone’s email address on a business card and looked up the website because you were curious? That doesn’t happen with free email addresses. But, if you use your domain in your website you are getting your brand in font of more eyeballs.

    That custom email address should appear in each employee’s email signature as well as on business cards and marketing materials. Every place you have that branded email address is one more opportunity to attract new business!

    Drop us a comment if this article has convinced you that having a custom email for your business is far better than using a free email for your brand. Thank you

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